Experiences & Qualifications
Demand Creation Leadership:4+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry.
Strategic Planning & Execution:Demonstratedsuccess in developing and executing integrated marketing plans that align with businessobjectives, drive consumer demand, and deliver measurable results.
Digital Marketing Expertise:Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
Cross-Functional Collaboration:Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.
Budget Management:Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimising campaign spending.